Work · Research Practice
UX Research and CRO Studies
Six anonymised client engagements where research settled the argument and changed the plan. Interviews, personas, tests, redesigns.
Full write-up: User Research Portfolio (PDF) →
How I Work
Interviews and contextual inquiry first, then personas the client will actually use, then a redesign tested before it ships. The recommendations are specific enough to build from.
The Six
- Sports-cap retailer, 2026: one hundred orders read for buyer behaviour. Fans collect by team and by city across leagues, one camo pattern bridges every league, the home state is 9.4x over-represented and the West Coast 3x under-served. Six rebate campaigns proposed, each tied to an observed behaviour.
- Heritage baby brand: three buyer personas and split landing pages for parents and gift-givers.
- Online fitness studio: one clear promise on the homepage, proof-led, for paid traffic.
- Wellness hardware: from specifications to benefits, and a replatform plan.
- Women’s fashion brand: a creator programme, 30 creators secured, with a UGC engine for paid.
- Functional energy brand: 26,369 customers segmented, a hundred interview hours, two personas, and a tiered subscription strategy. The full study is public.
6
Engagements
3
Personas per brand, typically
30
Creators secured for one programme