Work · Earlier Work
Social Media Heritage Game
A game played inside Instagram and TikTok that sent people to real heritage sites. Hundreds of dedicated players.
What It Was
Clues, sites, and a scoreboard, run entirely in the feeds people were already in. The first test of an idea I have kept building on: play is the cheapest way to get someone to pay attention to a place.
+11%
Post engagement
Hundreds
Of dedicated players