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Cleveland Museum of Art: Gallery One and ArtLens

Content strategy and research for a decade of interactive galleries and apps. A D&AD Yellow Pencil among the results.

RoleDirector, Intergenerational Learning, 2007 to 2017
DisciplineContent Strategy · User Research
OutcomeD&AD, SEGD, MUSE, Edison, GLAMi
Cleveland Museum of Art digital projects and their awards

Context

A 40-foot wall of the collection, games that teach you to look, an app that recognises the artwork in front of you. Content that had to work for a seven-year-old and a curator at once.

My Role

Content strategy and user research across the programme, from ethnographic interviews to prototype testing, plus the funder proposals behind it. Budget managed: $2.5M.

Recognition

  • Gallery One: D&AD Yellow Pencil, SEGD Honor Award, MUSE Gold (2013).
  • Collection Wall: MUSE Gold (2013); Edison Gold with the ArtLens app (2015).
  • ArtLens app: Best Mobile App, Museums and the Web (2014); MUSE Bronze; GLAMi finalist (2017).
  • ArtLens Studio: GLAMi (2017). Studio Play: MUSE Honorable Mention.
Yellow
D&AD Pencil, 2013
4
MUSE recognitions in one year
$2.5M
Budget managed

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